reed|group is a full service marketing research and consulting firm with the capabilities and experience in a wide range of study types and employing a variety of study methods and techniques to assist clients in strategic market planning.

Full service capabilities include CATI and internet interviewing, all quantitative and qualitative methodologies through interpretation and comprehensive analysis/modeling. Industry specialties include healthcare, financial services, energy, communications, business services, IT, telecom and not-for-profit. Study types include: opportunity identification, product development, monitoring/evaluation, customer satisfaction/loyalty/retention, and opportunity modeling.